Three C’s of Communication During COVID-19

How to appropriately address clients amid the pandemic The pandemic has changed almost every nuance of our lives; however, it shouldn’t change your communication with customers. Now — more than ever — is a critical time to reach out to your clients, family and friends, and effectively show compassion and interest in them. Many individuals have more time than ever …

Be Sensitive and Smart: Good Marketing in Difficult Times

Put yourself ahead by remembering some easy tips. Good marketing doesn’t just remain important as we navigate a global pandemic, it becomes imperative. Sorting out how to represent your brand while constantly adjusting to an ever-shifting landscape can be a tall order, but that doesn’t mean it’s unachievable. We’re all learning on an international scale, but you can put yourself …

Have You Asked: Is Email Marketing Dead?

Would you be surprised to know that 99 percent of people check their email every day? With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An unsuccessful email campaign in a world where opening emails is …

Why the Press Release Matters

Releases serve more purposes today than they ever have before. A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press. What a lot of title insurance professionals don’t necessarily understand, however, is (a) what the press release is; (b) why it pays to …

Advertising vs. Public Relations

When you or your clients see information about a product or service, do you know if the information is provided as advertising, or is it considered public relations? Knowing the differences can help you decide what might work best in your marketing efforts. Advertising Advertising is described as a paid, non-personal, one-way public communication that draws public communication towards a …

Use LinkedIn to Increase Sales

The real powerhouse for business networking and prospecting is the business focused social media site, LinkedIn. Social media platforms enable you to stay in contact with friends and family and stay current on their life activities. They can also benefit you on the business side, especially for sales. For many people, the top social media networks that come to mind are …

Three Tips to Increase Your SERP Rank

Search engine optimization (SEO) is an ever-evolving beast that can be difficult to navigate. The rules are always changing and understanding where to begin can present a challenging maze for those unfamiliar with the most current trends. Google, of course, is the giant of the search engine ladder, and if your business URL ranks at the top of a Google …

Tips for Improving and Increasing the Reach of Your Press Releases

The modern digital age is changing the way journalists rely on information gathering. While traditional press releases – distributing promotional news about your services, products, brand or business through mass communication channels – should still be part of your communications cannon, the modern digital age is changing the way journalists rely on information gathering. Muck Rack and the Zeno Group, …

Three Core Components of Content Marketing

Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they won’t. But when businesses authentically connect with their audience, they have the opportunity to leverage their content, which generates more …