Creating Customers for Life

Creating superior experiences for your customers Service-based industries live or die by the quality of their customer service. While other industries rely on their products or supply chains, service enterprises primarily differentiate themselves through the experiences they offer. Today’s savviest service-related companies are acutely aware of this. They also know retaining customers is much easier and economical than finding and …

Get Ready for Cybersecurity Awareness Month

October evokes many things: skeletons, ghosts, pumpkins and, of course, Halloween. Yet for anyone wanting their workplace to operate efficiently and safely, October should be known for something else:  #CybersecurityAwarenessMonth!  This 31-day period is a perfect reminder for businesses to review and, if needed, revise their cybersecurity strategy for the year ahead. Let’s learn more about this awareness month and …

Email Newsletter Best Practices

Develop more valuable connections to your prospects with a well-written and optimized newsletter.  Are you looking to ramp up the marketing of your small agency? If so, consider making an email newsletter part of your toolkit. It may be tempting, especially these days, to think that email is no longer effective. Guess again. According to recent data, email marketing has …

The Challenges and Opportunities of Pandemic-Era Connection

In the COVID era, the only certainty is that nothing is certain. Forming and maintaining authentic connections, for instance, has taken on new meaning. As we pass the one-year mark of the pandemic, I want to reflect for a moment on how things have changed and grapple with what staying connected has meant during an unforgettable 12 months. One of …

Common Closing Issues – Part II

In the final part of our series, we explore some of the remaining routine scenarios agents will face when closing real estate transactions.  INTRODUCTION In the first two editions of this series, we tackled several scenarios faced by agents during the real estate closing process. These issues run the gamut, illustrating how potential problems can arise even when the finish …

FBI IC3 Report, Russian Cyberattacks Put Companies on High Alert

The FBI’s Internet Crime Complaint Center (IC3) 2021 report released in March highlighted an “unprecedented increase in cyberattacks and malicious cyber activity” resulting in a dramatic escalation in financial losses. In 2021, IC3 received 847,376 complaints from consumers and businesses – a 7% increase from 2020 – with potential losses exceeding $6.9 billion. Most significantly for the title insurance industry, business email …

Are You e-Ready? Broadcast Your Capability Through the New MISMO® Exchange

After years of incrementally slow progress on the e-mortgage front, the pandemic succeeded in catapulting the mortgage and settlement services industry into the digital mortgage and closing age in short order. As state legislatures quickly rushed through a variety of pending remote online notarization (RON) laws, more agents jumped at the chance to add this capability to their tool belt. …

Team Spotlight: Bob Grohol Mixes Title and Technology

After a rich career split between technology and title, Bob Grohol has a unique perspective on the title industry – particularly on digital trends reshaping the field.   Bob’s career path through these industries began in 1982 when he started working at a computer shop. This early professional interest stuck, and Bob would work in the field for the next …

ALLIANT NATIONAL AGENTS’ 2022 FRAUD-BUSTING EFFORTS CAPPED OFF BY COFFELT TITLE’S IMPRESSIVE CRIME WATCH TRIFECTA

As the country’s leading independent title insurance underwriter for the independent title agent, Alliant National has a responsibility to help confront the growing threat of fraud in our industry. One way we do this is through our Crime Watch program, which incentivizes agencies to report instances of fraud that they encounter. As part of the program, firms that prevent a …

Economic and Real Estate Outlook Cloudy but Not Stormy

The real estate market has cooled over the past quarter, as buyers face mounting economic pressure from inflation, bloated housing prices, and escalating interest rates. But the question in most forecasters’ minds is what will happen in 2023 with inflation and interest rate projections in – as yet – unknowable territory. Although experts are all over the map when it …