Releases serve more purposes today than they ever have before. A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press. What a lot of title insurance professionals don’t necessarily understand, however, is (a) what the press release is; (b) why it pays to …
There’s been a huge shift in the way businesses receive feedback. In today’s fast-moving digital orbit, recommendations are dictated by online reviews (think Yelp, Google My Business and Facebook). For those willing to invest the effort, it’s clear that paying attention—and responding when appropriate—to online reviews is a powerful tool to boost credibility, authenticity and transparency. Learn more
Showcase your firm’s strengths at the closing table. Many title agents spend money and time on marketing and sales efforts to increase directable business. While most campaigns are effective, and certainly essential, one of the best opportunities to showcase your firm’s strengths is at the closing table. A well thought-out and unique closing table strategy will result in increased referral …
What if doing a good business turn, expecting nothing in return, and doing it because it’s the right thing, brings in new business? Everyone preaches about being grateful during the holidays. While all of that is good and well, the truth is that it can stretch us to the limit to give “yet more and more and more time and …
When you or your clients see information about a product or service, do you know if the information is provided as advertising, or is it considered public relations? Knowing the differences can help you decide what might work best in your marketing efforts. Advertising Advertising is described as a paid, non-personal, one-way public communication that draws public communication towards a …
There is the “good cop/bad cop” way to close a sale, as well as the “similar situation close.” You need not use any of these methods of closing, but knowing about them can’t hurt.
The real powerhouse for business networking and prospecting is the business focused social media site, LinkedIn. Social media platforms enable you to stay in contact with friends and family and stay current on their life activities. They can also benefit you on the business side, especially for sales. For many people, the top social media networks that come to mind are …
You can use a “tie-down close and/or an “assumptive close” effectively in almost any sale you pursue. Even a 6-year-old can do it.
Alliant National supports independent title agents by combining expert residential and commercial underwriting with a passionate heart for service. We’re on a mission to empower agents while protecting property owners with secure title insurance.
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1831 Lefthand Circle, Suite G | Longmont, Colo. 80501 | 303-682-9800
