Getting traffic to your site is just the first step By Adam Mohrbacher In marketing, we talk a lot about putting together collateral and optimizing for different channels. These are undeniably important marketing activities, as they bring potential customers to your agency’s website. Yet equally important are the steps you take to prepare your website for their arrival. After all, …
Marketing In A Heavily Regulated Industry
Marketing in a regulated industry takes work, but it doesn’t need to be overwhelming By Adam Mohrbacher No matter what your industry is, marketing can feel like a juggling act. You’ve got to nail your key messages, define your target audience, and ensure alignment between collateral, branding and larger organizational goals. To put it another way, it’s a lot of …
Alliant National Adds Michelle Garber
Garber will assist the underwriter’s agents in navigating complex title issues with confidence. By Adam Mohrbacher Longmont, CO. — (June 20, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is pleased to announce that Michelle Garber has joined its Tennessee operations as Title Officer. Garber is a knowledgeable, accomplished …
Texas Title Agent Spots Red Flags, Stops Dubious Deal
Aransas County Title recently stopped a fraudster cold and became the latest Alliant National Crime Watch recipient By Adam Mohrbacher In the title industry, transaction security can never be secondary. When critical details are overlooked or due diligence is skipped, there can be real consequences for real people. It is for those reasons and more that Alliant National created its …
Safeguard Your Brand’s Reputation With AI
Your brand’s reputation is everything; AI can ensure it stays secure By Adam Mohrbacher It will probably come as no surprise that Abraham Lincoln, famously known as “Honest Abe,” once said, “Reputation is like fine china: Once broken it’s very hard to repair.” Although Lincoln lived in the 19th century, his words have never been more relevant to how we …
Alliant National Welcomes Jodi Hansen as Florida Underwriting Counsel
Hansen’s hiring further deepens Alliant National’s already strong underwriting capabilities in the region Longmont, CO — (May 15, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is happy to announce that it has added Jodi Hansen to its Florida underwriting team. Hansen brings extensive experience to Alliant National, …
Eagle-Eyed Title Pro Spots Fraud And Takes Action
Here’s how Ellis County Title became Alliant National’s latest Crime Watch award winner For Chelsa Holder, Director of Escrow Operations for Ellis County Title Company, something felt “off.” The seasoned title professional was working with a seller’s son on a transaction. The son had submitted a Power of Attorney (POA) to authorize the property’s sale. His pushy behavior, however, had …
Alliant National Welcomes Kelly Kinsey To Its Texas Team
Kinsey’s addition will strengthen Alliant National’s title production processes in the region Longmont, CO — (April 10, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is pleased to welcome Kelly Kinsey as Title Officer for Texas. Kinsey comes to Alliant National with nearly 30 years of experience in the …
How Smart Automation Can Strengthen Your Brand
Increase your brand’s impact through the power of AI As the AI era has unfolded, there has been no shortage of stories about how artificial intelligence can accelerate and even replace the work once done exclusively by human marketers. But as impressive as these technologies are, they still can’t build a brand without substantial human oversight. Branding, at its core, …
Alliant National Welcomes Lori Ellen Ward as Underwriting Counsel, Florida Region
With nearly three decades “in the trenches” as a title agent, Lori will apply her expertise to empower the underwriter’s independent agents throughout Florida. Longmont, CO — (March 21, 2025) — Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is pleased to announce that it has hired Lori Ellen Ward as …