Test My Site from Google Delivers a Better Customer Experience

Every second it takes for your pages to load, you risk losing both new and existing users. Several factors come into play when businesses build their websites and blogs, but most important among them is ensuring that your website provides the best experience possible for the user, especially on mobile devices. Visuals – color schemes, font size, text placement and overall …

Voice Search is the Future for Marketers

Hey, Alexa! Hi, Siri! Hey, Google! “Can you tell me what the temperature is going to be today?” There’s no question that voice search, which allows users to speak directly into a device in lieu of typing text into a search field to generate results, is gaining momentum. And with the increasing popularity of voice search (also known as digital assistants), …

Improve Your Marketing Email Campaigns By Integrating These Tips

Marketing pros live and die by email, and with good reason: Email marketing provides the highest ROI of any marketing channel, especially when it’s done correctly. But while your ROI has the potential to be monumental, the strategies behind successful email marketing campaigns aren’t always quick or easy. To maximize your reach and covert your copy into a convincing narrative, you’ve got …

3 Social Media Strategies to Increase Leads, Likes and Longevity

Remember the days prior to social media? Nor do we. Just about every business – big and small – has a designated social media manager or consultant that’s responsible for tweets, content posts, audience engagement, follows, shares, comments, insight and data reports and messaging. It’s a big job that goes far beyond those “likes” and shares. To be a social …

Three Smart Tips the Businesses Should Incorporate into Their Branding

No matter the size, mission, strength or success of your business, brand-building strategies are necessary components to building trust, establishing relationships and strengthening awareness. But like everything else, branding practices are constantly evolving, and it’s important to stay ahead of the curve and understand what your future branding strategies should entail. To help, here are three best-practice branding trends that need to …

3 Online Tools to Streamline Your Social Marketing

We’ve found three tools that make it easier to manage your social media platforms. A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads: Buffer: Buffer is a relatively simple web application that allows users to schedule social media posts across a variety of social network platforms. Dually mobile and desktop …

Intellectual Property: Value and Pitfalls

It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of your agency, any tag lines you’ve developed and consistently use to identify your company, your color schemes, if you have …

Don’t Get Shut Down Due to SPAM

Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content. We’ve previously offered our thoughts on the importance of a well-built email list of customers. While some consider email “old-school” in the face of loads of …

How to Use Influencer Marketing for Business Growth

Influencer marketing is a powerful tool for marketing and growing your business. If you aren’t already utilizing this method of marketing, you’re missing a big opportunity. And, hopefully you don’t have the mindset that, “I’ve done great so far without it, why start now when it may just be a fad?” Influencer marketing is here to stay! Influencer marketing has …