In today’s battle for clicks and conversions, personalization is key. By now, pretty much everyone knows how important digital technology is to the modern economy. From streamlining communication to improving product lines, digital makes the business world go around. Yet while digital technology has been a net benefit for companies, it has also raised customer expectations significantly. Today, it is …

It is safe to say that public trust in institutions these days is at an all-time low. According to recent reporting, only 7% of Americans have “a great deal” of trust and confidence in the news media,[i] with only about a third saying they trust the U.S. Congress.[ii] When it comes to the business world, the perception amongst Americans is no …

For over two years, Russell Gonzales has served as Assistant Vice President and Southwest Agency Representative for Alliant National Title Insurance Company. Although the role encompasses many responsibilities, Gonzales’ main priority has been signing policy-issuing agents for Alliant National and helping them grow their businesses. It is a demanding position, requiring expertise in agent examination, escrow, marketing and policy reconciliation. …

As part of its mission to provide valuable help to title industry stakeholders, Alliant National has launched a program incentivizing agencies to report any suspected instances of fraud. Firms that do so are eligible to receive a $1,000 reward.  Since its inception, the program has proven to be a model for how underwriters and agencies can work together to prevent …

The American Land Title Association has published its ALTA Best Practices Framework version 4.0, featuring several significant updates to Pillars 2, 3 and 4 in response to what the trade group identified as a changed environment, including new laws, increasing fraud threats, and more complex technology. On a recent ALTA webinar explaining the changes, the association listed a litany of ways …

For many who work in real estate, the job site isn’t defined by a single location. Workers are often highly mobile, and their job responsibilities may require them to move from house to house to conduct closings and other business. To stay connected, collaborative and productive, these workers need access to cloud-native enterprise mobility solutions. When properly equipped, workers can …

Don’t miss out on this unique marketing opportunity. When thinking about how to market your agency, it can sometimes be helpful to take stock of your “digital real estate.” It’s simple. Every company has a certain amount of media that they “own.” Some well-known examples include social media feeds, websites and blogs. In any marketing campaign, maximizing your digital real …

Forming strong connections with real estate agents is a must in any market For title insurance agents, few audiences are more important than the real estate agent audience. Without building strong, reliable and mutually beneficial relationships with these companies and individuals, cultivating demand and growing profits becomes much more challenging. But like any target audience, successfully marketing to Realtors requires …

For every type of insurance that you purchase, there are a variety of different coverages offered. For instance, if you buy homeowner’s insurance you may want to add extra coverage if you have valuable paintings or jewelry that may not be covered by the basic policy amounts. The same is true for title insurance. The standard Owner’s Title Insurance Policy …