Communication

A boy stands thoughtfully in front of a chalkboard maze, where a red line takes a shortcut from point A to B—symbolizing how the 4 C’s of marketing can act as a smart shortcut.

Mastering The 4-C Framework

By Adam Mohrbacher Nail the customer pitch in four easy steps Shortcuts are usually talked about in negative terms. For instance, you often hear “there are no shortcuts in life” or how “nothing worth having in life comes easy.” Such…

How To Effectively Pitch Journalists In 2025

Get more of your agency’s stories placed with these best practices. In the history of marketing and public relations, few tools have been as important as media pitches. Historically, well-written pitches to journalists have been a reliable way to unlock…

The Challenges and Opportunities of Pandemic-Era Communication

In the COVID era, the only certainty is that nothing is certain. Forming and maintaining authentic connections, for instance, has taken on new meaning. As we pass the one-year mark of the pandemic, I want to reflect for a moment…

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