Inquire Before You Wire
Amy Gregory has a passion to protect, and when a customer at Paramount Title was defrauded of $130,000, Amy pulled out all the stops to track down the funds and then went above and beyond to ensure no customer of hers would ever fall victim to wire fraud again. Our story begins with an innocuous email delivered to our homebyer …
Cyber Insurance: Yes, You Absolutely Need It
No matter the size, mission, strength or success of your business, brand-building strategies are necessary components to building trust, establishing relationships and strengthening awareness. But like everything else, branding practices are constantly evolving, and it’s important to stay ahead of the curve and understand what your future branding strategies should entail. To help, here are three best-practice branding trends that need to …
Intellectual Property: Value and Pitfalls
It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of your agency, any tag lines you’ve developed and consistently use to identify your company, your color schemes, if you have …
5 Tips to Share with Consumers Early in the Real Estate Transaction
A few weeks ago, I wrote a post likening email escrow fraud to Whac-A-Mole. I’d like to revisit that image for a moment. A few years ago, scammers figured out what our industry does. Admittedly, it took them a while, but when they did, many agents started seeing a barrage of fraudulent emails. Title agents responded by tightening down on …
