Have some of your leads gone cold? Reconnect using these tips! Nobody likes to see their email leads go cold, but sometimes it happens despite our best efforts. The trick is not to give up hope, especially when there is no reason to do so. There are many strategies to reignite your dormant prospects. We’ll dig into a few of …
Recently, a lot of marketers have found themselves playing in a different sandbox than the one that they may have been used to in the past. The old sandbox consisted of a hybrid kind of marketing, one that relied on both digital and physical platforms. As our world continues to shift for the foreseeable future, more and more of that …
Would you be surprised to know that 99 percent of people check their email every day? With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An unsuccessful email campaign in a world where opening emails is …
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