Showcase your firm’s strengths at the closing table. Many title agents spend money and time on marketing and sales efforts to increase directable business. While most campaigns are effective, and certainly essential, one of the best opportunities to showcase your firm’s strengths is at the closing table. A well thought-out and unique closing table strategy will result in increased referral …
What if doing a good business turn, expecting nothing in return, and doing it because it’s the right thing, brings in new business? Everyone preaches about being grateful during the holidays. While all of that is good and well, the truth is that it can stretch us to the limit to give “yet more and more and more time and …
Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they won’t. But when businesses authentically connect with their audience, they have the opportunity to leverage their content, which generates more …
Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media: Be Mindful of Language Blunders Spelling counts, as does grammar and professionalism. You’re not sending a text to your best friend, your kid or your mom. One of the biggest pet …
No matter the size, mission, strength or success of your business, brand-building strategies are necessary components to building trust, establishing relationships and strengthening awareness. But like everything else, branding practices are constantly evolving, and it’s important to stay ahead of the curve and understand what your future branding strategies should entail. To help, here are three best-practice branding trends that need to …
We’ve found three tools that make it easier to manage your social media platforms. A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads: Buffer: Buffer is a relatively simple web application that allows users to schedule social media posts across a variety of social network platforms. Dually mobile and desktop …
It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of your agency, any tag lines you’ve developed and consistently use to identify your company, your color schemes, if you have …
Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content. We’ve previously offered our thoughts on the importance of a well-built email list of customers. While some consider email “old-school” in the face of loads of …
No matter how you choose to approach social media, be it through organic content posts, the pay-to-play model or a mix of both, you should have a solid social media strategic communications plan in place before you get down to business. Your plan should start with clear objectives, including defined target audiences. Are you elevating awareness for a specific event …
There’s a lot of discussion in social media strategy worlds about how important it is for business owners to produce “original content.” In public relations and marketing circles, original content still creates more impact than curated content, which comes from reposting others’ posts or sharing links to relevant news articles. What type of content is more likely to make an …
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