Marketing Strategy

Building Buyer Personas

To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their…

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Effective Use of Testimonials

Testimonials are an often overlooked, yet effective marketing tool. They can be helpful to gain new customers and keep potential return customers. Think of your own experience making purchasing decisions. Do you go to a restaurant based upon a recommendation…

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Have You Asked: Is Email Marketing Dead?

Would you be surprised to know that 99 percent of people check their email every day? With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that…

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Why the Press Release Matters

Releases serve more purposes today than they ever have before. A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press. What a lot…

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Optimizing Opportunity at the Closing Table

Showcase your firm’s strengths at the closing table. Many title agents spend money and time on marketing and sales efforts to increase directable business. While most campaigns are effective, and certainly essential, one of the best opportunities to showcase your…

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Three Core Components of Content Marketing

Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they…

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PR Key to Getting Your Business Story Published

Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media: Be Mindful of Language Blunders Spelling counts, as does grammar and…

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