Marketing Strategy

Three Core Components of Content Marketing

Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they…

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PR Key to Getting Your Business Story Published

Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media: Be Mindful of Language Blunders Spelling counts, as does grammar and…

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3 Online Tools to Streamline Your Social Marketing

We’ve found three tools that make it easier to manage your social media platforms. A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads: Buffer: Buffer is a relatively simple web…

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Intellectual Property: Value and Pitfalls

It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of…

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Don’t Get Shut Down Due to SPAM

Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content. We’ve previously offered our thoughts…

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