Speak Clearly And Confidently With A Strategic Messaging Framework

In our last marketing blog, we walked through how to put together an effective strengths, weaknesses, opportunities and threats (SWOT) analysis for your agency. SWOTs are a valuable tool for building greater visibility into your agency, but that’s not all. They can also inform other initiatives beneficial to your short- and long-term business goals. Take a strategic messaging framework as just …

Good Cop/Bad Cop

There is the “good cop/bad cop” way to close a sale, as well as the “similar situation close.” You need not use any of these methods of closing, but knowing about them can’t hurt.