Deepfake Dangers: How AI Trickery Is Targeting Real Estate Transactions

From Sci-Fi to Real Life: The Evolution of Deepfake Technology Once upon a time, the idea of digitally swapping faces or creating hyper-realistic videos of people saying things they never actually said was confined to Hollywood blockbusters. Think of movies where actors were digitally de-aged or deceased celebrities made surprising cameos. However, in 2017, a new term hit the internet: …

Collaborate With Referral Sources

When we listen, we can detect areas in which to offer help and provide tools. The best, most effective strategies for acquiring and maintaining new business do not depend upon the delivery of pastries or a free lunch. Today, gaining business means searching for and then filling needs, recognizing gaps, appealing to goals, and ultimately providing tools for achieving those …

Optimizing Opportunity at the Closing Table

Showcase your firm’s strengths at the closing table. Many title agents spend money and time on marketing and sales efforts to increase directable business. While most campaigns are effective, and certainly essential, one of the best opportunities to showcase your firm’s strengths is at the closing table. A well thought-out and unique closing table strategy will result in increased referral …

Escrow Fraud Remains Low Risk, High Reward

Several months ago, title agents across the country observed an uptick in attempted escrow fraud. In many cases, fraudsters posed as other participants in the transaction and attempted to trick agents into wiring funds to fraudulent accounts. The vast bulk of these escrow fraud attempts involved bogus emails. The stories and dollar losses were startling, and the industry responded. Alliant …