Marketing

Why the Press Release Matters

Releases serve more purposes today than they ever have before. A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press. What a lot…

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Advertising vs. Public Relations

When you or your clients see information about a product or service, do you know if the information is provided as advertising, or is it considered public relations? Knowing the differences can help you decide what might work best in…

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Use LinkedIn to Increase Sales

The real powerhouse for business networking and prospecting is the business focused social media site, LinkedIn. Social media platforms enable you to stay in contact with friends and family and stay current on their life activities. They can also benefit you…

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Three Tips to Increase Your SERP Rank

Search engine optimization (SEO) is an ever-evolving beast that can be difficult to navigate. The rules are always changing and understanding where to begin can present a challenging maze for those unfamiliar with the most current trends. Google, of course,…

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Three Core Components of Content Marketing

Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they…

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Voice Search is the Future for Marketers

Hey, Alexa! Hi, Siri! Hey, Google! “Can you tell me what the temperature is going to be today?” There’s no question that voice search, which allows users to speak directly into a device in lieu of typing text into a search…

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