Marketing

Intellectual Property: Value and Pitfalls

It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of…

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Don’t Get Shut Down Due to SPAM

Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content. We’ve previously offered our thoughts…

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How to Use Influencer Marketing for Business Growth

Influencer marketing is a powerful tool for marketing and growing your business. If you aren’t already utilizing this method of marketing, you’re missing a big opportunity. And, hopefully you don’t have the mindset that, “I’ve done great so far without…

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Ideal Dimensions of Facebook Cover Art

At the very top of your title agency’s Facebook Page is an image known as cover art. Designing a graphic that renders nicely on mobile apps as well as desktop browsers can be an art unto itself. That’s because the dimensions for…

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