Video is the gold standard of modern marketing. Here’s how you can start leveraging it without breaking the bank. Think about when you browse online or spend time on social media. You see a lot of content, don’t you? What type speaks to you the most? If you said “video,” you are not alone. 78 percent of people watch online …
How to Market Your Job Posting
The talent market is tighter than ever. Here’s how to best spread the word about your opening. You’ve likely heard the labor market is tight these days. A countless amount of digital ink has been spilled recently describing what is now known as “The Great Resignation,” and the data shows that it’s not mere hysteria or hyperbole. 4.5 million people …
Optimize Your Subject Lines
Before you can wow with your email copy, you must first hook your audience. Email marketing can be hit or miss. While you can labor over your copy and toil over accompanying graphics, ultimately your message may still go unread. We’re all inundated with email these days. How can you best position your campaigns to break through the noise? Although …
Social Media Marketing for Small Agencies
Committing to social media marketing can be a heavy lift. Read on for tips to make it easier. Whether you love it or hate it, social media has permanently changed our world. It has certainly opened new avenues for marketing. Whether you are firing off micro-targeted ads, responding to customer questions or concerns, or using it as a vehicle …
The Wisdom of A/B Testing
We test out a lot of things these days. Why not our marketing collateral? We live in a world of endless trials. Whether it be for streaming services, meal delivery programs or pretty much any software tool, testing something out before committing seems as American as apple pie. So why would we not apply this logic to our marketing content? …
Marketing 2022: The Year to Come
Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and skill up to date, especially if you need to promote your business or agency. And so, let’s look back at …
Alliant National Meets Rigorous SSAE 18 Type II Standards for the 7th Consecutive Year
Alliant National Title Insurance Company’s Agent Quality Management System Passes Service Organization Control Exam. Longmont, Colo. – (March 23, 2021) – Alliant National Title Insurance Company, a unique title insurance underwriter that partners with independent agents to improve their competitive position in the marketplace, announces the successful completion of the Service Organization Control (SOC) 1 SSAE 18 Type II examination for …
Don’t Dismiss the Email Campaign
Email campaigns are not dead. Here are some best practices to make the biggest impact. Since email was invented in the 1970s, tremendous change has occurred in the marketing world. Despite this, the tried-but-true email campaign remains a rock-solid tool to get your message out, spark awareness for your services and grow your customers and prospects. Here are some best …
Stay Safe When Online Shopping
When shopping online, make sure the only “steals” you experience are great prices. Even before the outbreak of the coronavirus, shopping online had become the norm for millions of people. From avoiding crowds to being able to access a wider range of products, it’s not difficult to see the benefits or understand its appeal. But online shopping is not …
Now That’s Something to Celebrate
Longmont, Colo. – (April 08, 2021) – Alliant National Title Insurance Company, a unique title insurance underwriter that partners with independent agents to improve their competitive position, announces the promotion of Brenda J. Cannon to the position of Regional Counsel Florida and Senior Vice President. Cannon is a highly-skilled attorney with more than 26 years of experience in title insurance and 35 …
