No matter how you choose to approach social media, be it through organic content posts, the pay-to-play model or a mix of both, you should have a solid social media strategic communications plan in place before you get down to business. Your plan should start with clear objectives, including defined target audiences. Are you elevating awareness for a specific event …
Escrow Fraud Schemes Follow a Common Pattern
We’ve all heard escrow fraud stories, and maybe you or someone you know has even had a wire diverted. The details can be pretty freaky. See what you think of this one: A young woman is selling a property and her father is the real estate agent on the deal. The father and daughter hand deliver wire instructions to the …
What’s the Difference Between Boosting and Advertising on Social Media?
As you begin to post original and curated content more regularly on your Facebook page, you may notice the platform offers ways to increase the viewership of your posts. Viewership is also known as “reach,” or how many individuals see your original and curated content posts in their newsfeed. Boosting a post works like this: Say you post about an upcoming event, …
Original vs. Curated Content: Which Creates Greater Impact
There’s a lot of discussion in social media strategy worlds about how important it is for business owners to produce “original content.” In public relations and marketing circles, original content still creates more impact than curated content, which comes from reposting others’ posts or sharing links to relevant news articles. What type of content is more likely to make an …
Escrow Fraud Remains Low Risk, High Reward
Several months ago, title agents across the country observed an uptick in attempted escrow fraud. In many cases, fraudsters posed as other participants in the transaction and attempted to trick agents into wiring funds to fraudulent accounts. The vast bulk of these escrow fraud attempts involved bogus emails. The stories and dollar losses were startling, and the industry responded. Alliant …
Ideal Dimensions of Facebook Cover Art
At the very top of your title agency’s Facebook Page is an image known as cover art. Designing a graphic that renders nicely on mobile apps as well as desktop browsers can be an art unto itself. That’s because the dimensions for cover art on a mobile app versus a desktop browser vary slightly. Cover art, “displays at 820 pixels wide by …
Fraud Watch: What is the Business Email Compromise?
Wire fraud attempts are very common in the title industry. A typical wire fraud scheme, encountered by some of our agents, is known as a business email compromise (“BEC”). In this scheme, the fraudster has hacked into a party’s email account. The fraudster then lies in wait, they read the outgoing and incoming emails waiting for a sales transaction to …
Build your title agency’s business from Angie’s List
Wouldn’t it be great if your title insurance business could land one extra real estate closing every month? Better yet, what if the cost to acquire that deal was slim to none?By now you’ve heard the benefits of having an online presence on sites like Yelp and Facebook, but have you considered Angie’s List? Like all the others, the cost to …
