Cyber Insurance: Yes, You Absolutely Need It

No matter the size, mission, strength or success of your business, brand-building strategies are necessary components to building trust, establishing relationships and strengthening awareness. But like everything else, branding practices are constantly evolving, and it’s important to stay ahead of the curve and understand what your future branding strategies should entail. To help, here are three best-practice branding trends that need to …

3 Online Tools to Streamline Your Social Marketing

We’ve found three tools that make it easier to manage your social media platforms. A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads: Buffer: Buffer is a relatively simple web application that allows users to schedule social media posts across a variety of social network platforms. Dually mobile and desktop …

Intellectual Property: Value and Pitfalls

It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of your agency, any tag lines you’ve developed and consistently use to identify your company, your color schemes, if you have …

Don’t Get Shut Down Due to SPAM

Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content. We’ve previously offered our thoughts on the importance of a well-built email list of customers. While some consider email “old-school” in the face of loads of …

How to Use Influencer Marketing for Business Growth

Influencer marketing is a powerful tool for marketing and growing your business. If you aren’t already utilizing this method of marketing, you’re missing a big opportunity. And, hopefully you don’t have the mindset that, “I’ve done great so far without it, why start now when it may just be a fad?” Influencer marketing is here to stay! Influencer marketing has …

Taking a Customer-Centric Approach to Running Your Business

How do you make it your sole focus to anticipate and take care of their needs? How do you create a base of loyal fans who refer you to everyone they know? Of course, you do need to display your customer-centric core values prominently on your walls and make those values part of your daily vernacular at work. You also …

To Deepen Your Business Narrative – Examine These 5 Areas

What’s your story? And how do you deepen your story to make it more effective, strategic and competitive? Here are five essential things to look for to deepen your story and make it more compelling: YOUR BIG WHY Why does your title company exist? Why do you go to work every morning? Of course, we know you need to make …

Grab Your Magnifying Glass and Learn to Spot Anomalies When Verifying ID

But did those fake IDs actually work? Did they fool anyone? Maybe, or maybe not. Today’s fake IDs are fairly sophisticated and look very much like “the real thing.” However, there are still ways to spot a fake ID, whether or not the fake ID is simply false, altered, or even borrowed from another person. It is especially important to …

5 Tips to Share with Consumers Early in the Real Estate Transaction

A few weeks ago, I wrote a post likening email escrow fraud to Whac-A-Mole. I’d like to revisit that image for a moment. A few years ago, scammers figured out what our industry does. Admittedly, it took them a while, but when they did, many agents started seeing a barrage of fraudulent emails. Title agents responded by tightening down on …