Content Marketing

A boy stands thoughtfully in front of a chalkboard maze, where a red line takes a shortcut from point A to B—symbolizing how the 4 C’s of marketing can act as a smart shortcut.

Mastering The 4-C Framework

By Adam Mohrbacher Nail the customer pitch in four easy steps Shortcuts are usually talked about in negative terms. For instance, you often hear “there are no shortcuts in life” or how “nothing worth having in life comes easy.” Such…

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Marketing 2022: The Year to Come

Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and…

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Three Core Components of Content Marketing

Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they…

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